MediaMath Gets Into Mobile, Video Game With Tap.Me Buy

Ad tech firm fills out cross-channel capabilities

Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build. Case in point: MediaMath. The demand-side platform announced on Tuesday that it has picked up Tap.Me, a mobile ad startup that specializes in in-game mobile and video ads.