There’s Nothing Sexy About Email
Performance Marketing
I get pitches constantly — that's the nature of this gig — and a recent one for an email infographic caught my eye. The subject line was cute, claiming email [...]
The Urban Legend of Free Social Marketing
Brand Marketing
When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true [...]
Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Performance Marketing
Funny or Die found a new way to boost video views.
Is Facebook’s Bolt Teaser the Start of App Ads on Instagram?
Performance Marketing
Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. [...]
Ad Prices at Facebook More Than Doubled Last Quarter
Performance Marketing
Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed [...]
The Top 10 Messaging Apps by User Base and Revenue
Performance Marketing
A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue [...]