Ad of the Day: Volvo’s Ads Are Getting Artful and Cryptic, and Maybe That’s a Good Thing
Brand Marketing
A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert. One lone buffalo, roaming.
How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot
Brand Marketing
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines.
Ad of the Day: Swedish Conductor Marie Rosenmir Is Volvo’s Unlikely New Endorser
Brand Marketing
A new spot for the Volvo V40 R-Design by Grey London focuses on the details, with a more soft-spoken tone than the usual false confidence we've come to expect from [...]
What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices
Performance Marketing
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad [...]
5 Ways Marketers Are Already Putting Sensors to Work
Performance Marketing
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015
Brand Marketing
With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is [...]