Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Volvo's new XC90 T8 hybrid is more than just a potential getaway car. It's a twin-engine thief that steals power from other vehicles.
At least, that's how the seven-seat SUV is portrayed in this inventive "Highway Robbery" stunt crafted by Grey New York. Over the course of a two-day shoot on a busy roadway in Southern California, the team employed a tricked-out peristaltic pump and "road-mat" to harness the momentum of passing traffic and generate electricity for charging the XC90 T8.
Check out the stunt here:
"It takes a very integrated team to pull something like this off," Andreas Dahlqvist, Grey New York's chief creative officer, tells AdFreak.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in