This Week’s Must-Haves: a High-Tech Chair for Marathon Screen Sessions
Performance Marketing
This week, the Adweek staff is highlighting a chair custom-made for maximum screen time, J.Crew's new athleisure line, a charging capsule for your wireless earbuds and more. Take a look!
Agency Allegedly Wins Vans Project. Or Not. Just Stop Asking Questions, Please
Creativity
Agencies like to trumpet their account wins in breathless emails, but here's a press release that plays things closer to the vest. It seems Catch New York has been hired [...]
Is Instagram Becoming a TV Substitute Like YouTube?
Performance Marketing
For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.
6 Things Every Man Should Have This Fall [Video]
Brand Marketing
Fall is right around the corner, and that means it's time to (begrudgingly, perhaps) refresh your look. Where better to get sartorial advice than from GQ, a brand that has been [...]
Hollister’s Instagram Strategy Gives Hope to Social Retail
Performance Marketing
While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer
Instagram Absolutely Loved This Young Woman’s Snowboarding Stunt
Performance Marketing
It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in [...]