Damn, a Bunch of Brands Picked Up on the 'Damn, Daniel' Meme This Week

But Vans wasn't quickest out of the gate

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There's no solid way of predicting what might go viral on the Internet or when. So when a brand can hop on board in a moment's notice, the results can be rewarding—or at the very least, applause worthy. And when a new teen-turned-meme video took the Internet by storm this week, a couple of brands were quick to hop on the train.

The original video is 30 seconds of a teenage boy during his school day, with a friend providing the voiceover of "Damn, Daniel" over and over again, plus the line, "Back at it again with the white Vans!"

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