Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales
Performance Marketing
Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted.
10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015
Performance Marketing
On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015.
Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads
Performance Marketing
We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition.
Why Is There a Starbucks Cup in Tumblr’s Logo Today?
Performance Marketing
You know that period at the end of the Tumblr logo? It’s for sale to advertisers, called the Sponsored Tumblr Dot.
How Tumblr Helped Hyundai Spread Its World Cup Message
Performance Marketing
For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners' [...]
J’Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes
Performance Marketing
Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last [...]