Content Marketing Is Moving Toward a Zen State of Storytelling
Brand Marketing
On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with [...]
Fans Still Cheering for World Cup Branded Videos
Performance Marketing
With the World Cup in full swing, fans can't get enough of soccer-themed content.
Michael Bay Panics at Samsung CES Show
Performance Marketing
Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The Transformers director walked off stage after a teleprompter malfunction left him for a loss for [...]
In Monopoly’s Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Creativity
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting [...]
Hasbro Transforms
Brand Marketing
For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property [...]
Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors
Brand Marketing
The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose [...]