Yes, There Are Platforms That Actually Pay for Publishers’ Content
There has been a lot of talk lately in the publishing industry about platforms. Should we share our content on LinkedIn, Facebook, or even Snapchat? Does this help us? Will [...]
ABC’s Ben Sherwood Says Network’s ‘All-Inclusive’ Programming Reflects Its Diverse Audience
Ben Sherwood says ABC's programming reflects diversity not simply because it's good business to do so but "because it's right."
Daytime TV’s Biggest Honors Won’t Be on TV This Year
The Daytime Emmy awards are getting the backhand from the very networks they honor. The 2016 awards show will not be televised. National Academy of Television Arts and Sciences president [...]
Nielsen’s New COO Explains Why Total Audience Measurement Is Taking So Long
Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46
Why Daytime Syndication Remains a Sunny Proposition for Advertisers
Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on [...]
Advertisers Are Finding Millennials in an Unexpected Place: TV Syndication
Advertisers have left no platform unturned in their quest to find and reach linear-TV-phobic millennials. And now they've turned to a surprising place: syndicated television.