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As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new sponsors that would benefit from them.
In their new partnership, Twentieth will use 4C Advertising Analytics data for all its shows, but is focusing on The Wendy Williams Show, as part of an upfront offering that will include in-show and social integrations with four brands, across four categories.
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