Advertisers Are Finding Millennials in an Unexpected Place: TV Syndication

Family Guy reruns draw young viewers to live TV

Advertisers have left no platform unturned in their quest to find and reach linear-TV-phobic millennials. And now they've turned to a surprising place: syndicated television.

TV syndication studio Twentieth Television, which is home to eight of the top 10 syndicated shows among adults ages 18-34—including Family Guy (No. 1 with a 1.7 rating), Modern Family, Family Feud, The Cleveland Show and Bob's Burgers—has spent the last two years meeting with clients to emphasize syndication's overlooked success in reaching those oh-so-prized millennial viewers.

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