Sprinklr Acquires Startup to Help It Match Social Influencers With Brands
Performance Marketing
Sprinklr has acquired a company that could help brands better identify influencers by analyzing connections across social platforms.
Which Brands Boomed and Which Ones Busted in Social Media This Year?
Performance Marketing
Between constant tweaks to Facebook's algorithm, changes to Twitter and the
Bitly Announces Certified Partners
Performance Marketing
Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too.
Brandwatch Raises $22 Million
Performance Marketing
Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.
Sprinklr, Showered In Money, Plans IPO
Performance Marketing
Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.
Facebook’s Ad Network Promises to Make App Partners Rich
Performance Marketing
The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated [...]