Men Are Posting About Olympics Brands in Social Media Twice as Often as Women

Bringing buzz to Samsung and Coke

Headshot of Christopher Heine

Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks. Today their research reveals how the Summer Games' official sponsors from Aug. 2 through Aug. 8 fared across Twitter, Instagram, YouTube and Google+, etc., studying hashtags, keywords and social handles for activity.

It's perhaps most interesting how brand mentions are being distributed by gender, with a big discrepancy between men and women. Stats weren't available about how positive the sentiment was from the dudes. 

It's pretty clear the events in Rio de Janeiro, Brazil, are generating a decent amount of buzz for sponsors, from Dow and Samsung to Coca-Cola and Proctor & Gamble. 

On Twitter, specifically, Samsung, Coke and McDonald's are faring best. 

At the same time, Omega and Visa have had hashtags leave their mark. 

Lastly, Sprinklr gives us a look at how Olympics buzz is playing out nation by nation, with the USA in the lead by evidently a large margin.

@Chris_Heine Christopher Heine is a New York-based editor and writer.