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Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year.
A new look into data compiled from 35,000 brands and 26 industries across Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+ from Sprinklr gives an inside look into how brands worked multiple social platforms this year.
Sprinklr's data measures marketers' own social activity in addition to anything that people are saying about the brand.