Ad of the Day: Audi Made One Hell of a Gnarly Skiing Ad Without Any Snow at All
Brand Marketing
Look out below! In this gripping Audi Quattro ad from agency Lowe Stratéus and production house The Boat, French ski champion and filmmaker Candide Thovex races down a mountain. There's [...]
Ad of the Day: Hertz
Brand Marketing
The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise.
Chairlift Is the Real Trip in Odd Ads for Copper Mountain Ski Resort
Creativity
Wexley School for Girls, the Seattle agency whose name, we've already established, is pretty quirky, has come up with a quirky new campaign to match—for Copper Mountain Ski Resort in [...]
Vail Resorts Doubles Down With SapientNitro
Brand Marketing
Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers.
Orbit’s Ice Mints Ad Hijacks Snowmaking Machine
Creativity
PKP BBDO in Austria came up with this super cool ambient execution for Orbit Ice Mints, using a mountainside snow cannon to make the guy look like he's breathing ice. [...]
Draftfcb Helping to Brand U.S. Freeskiing From Scratch
Creativity
Draftfcb New York recently got an interesting assignment from the United States Ski and Snowboard Association—to help build the brand identity for U.S. Freeskiing ahead of the first-ever freeskiing Olympic [...]