Vail Resorts Doubles Down With SapientNitro

Skiing brand leans on agency for new summer tourism product

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Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers. Through a program dubbed Epic Discovery, Vail will, beginning in 2014, offer mountainside tours, outdoors education programs and fun rides like the “Forest Flyer” from Memorial Day to Labor Day. The

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