Ad of the Day: Audi Made One Hell of a Gnarly Skiing Ad Without Any Snow at All

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In this gripping Audi Quattro ad from agency Lowe Stratéus and production house The Boat, French ski champion and filmmaker Candide Thovex races down a mountain. There's just one thing missing—snow!

Grass, gravel, asphalt, dusty dirt paths, crunchy leaves, the weathered slats of a wooden bridge. These are the surfaces Thovex must master as he schusses at high speeds, tossing in occasional acrobatic spins and flips (at one point sailing high above a tractor) for good measure.

We're sure no fancy editing or effects were involved.

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