Crocs Bets Big on Interactive Twitter Videos With ‘Funway Runway’ Effort
Performance Marketing
Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an interesting Twitter push today.
Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke
Performance Marketing
When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a
3 Reasons McDonald’s World Cup Has Already Been Memorable
Brand Marketing
McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.
Nonprofit Wins Big on Horse Racing’s Triple Crown
Brand Marketing
You’ve probably heard a lot about California Chrome, the thoroughbred vying for the Triple Crown this weekend. But there’s a behind-the-scenes story involving the equine that makes for a marketing [...]
NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There?
Performance Marketing
NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today.
Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance
Performance Marketing
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.