Crocs Bets Big on Interactive Twitter Videos With 'Funway Runway' Effort

Leans heavily on the social platform

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an interesting Twitter push today. 

Working with agency McKinney, the brand has partnered with Twitter to create a feature that will let consumers pick a pair of shoes and some clothes—everything from sundresses and seersucker suits to hotdog-themed costumes—for a fashion model of their choice to wear while going down a waterslide. There are 135 pre-shot videos that include up to 45 different combinations of Crocs and clothing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in