Crocs Bets Big on Interactive Twitter Videos With 'Funway Runway' Effort

Leans heavily on the social platform

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Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an interesting Twitter push today. 

Working with agency McKinney, the brand has partnered with Twitter to create a feature that will let consumers pick a pair of shoes and some clothes—everything from sundresses and seersucker suits to hotdog-themed costumes—for a fashion model of their choice to wear while going down a waterslide. There are 135 pre-shot videos that include up to 45 different combinations of Crocs and clothing.



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