How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad, some of whom claim to have moved from the telecom to rival Verizon.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in