UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash

#NeverSettleForVerizon reaps negative tweets

T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad, some of whom claim to have moved from the telecom to rival Verizon.