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T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad, some of whom claim to have moved from the telecom to rival Verizon.
UPDATE: The telecom appeared to pull the Promoted Trend ad—but not the entire #NeverSettleForVerizon campaign—late this afternoon. Promoted Trend ads typically launch in the early morning and run for a complete 24 hours.