Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad, which typically costs more than $200,000 a day, was part of a larger endeavor to promote the quick-serve brand's chicken fries product.