Peeps 2016! Candy Brand Campaigns to Kick Punxsutawney Phil to the Curb
Creativity
Punxsutawney Phil makes his depressing prediction nearly every year: Keep the coats and snow shovels handy because there's likely to be at least six more weeks of winter. Isn't it [...]
Road Warriors
Brand Marketing
Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did [...]