Brand of the Day: Peeps Trains Its Eagle Eye on Christmas

But can Hot Cocoa Peeps really replace gingerbread?

Candy canes rule Christmas, M&Ms have a lock on Halloween, and for Easter there are Peeps. In fact, even if you don't observe Easter, chances are you know Peeps—the sugar-coated marshmallow dollops intended to resemble baby chicks. The leading treat of the Just Born Candy Co., Peeps turned 60 last year.

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