How Agencies Are Meeting Millennials’ Demand for Socially Responsible Marketing
Brand Marketing
Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands [...]
Omnicom Group Sees 2% Net Income Growth in Q1
Brand Marketing
Omnicom Group eked out a net income gain of 2 percent in the first quarter, despite a revenue decline.
Humana’s Creative Review Seeks an Agency With Digital at Its Core
Brand Marketing
Humana is reviewing its creative business, looking for an agency with the ability to reinvent the brand at a time when the health insurance category is undergoing rapid evolution. Account [...]
Wells Fargo Readies Shift of Media, Digital Business
Brand Marketing
In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources.
Agency of the Year: BBDO’s Tenacity Turned a Major Client Loss Into a Minor Setback
Brand Marketing
Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating.
Airbnb Hires a Global Media Agency
Brand Marketing
Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending [...]