Omnicom Is Creating One Mega-Studio by Combining 3 Production Departments

Pools resources to focus on content, real-time marketing

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This week, the Omnicom Group revealed its not-so-secret weapon in classic Transformers style.

As part of an effort to more effectively serve a wide range of global clients across agencies, the holding company combined the New York-based studio production departments of BBDO, DDB and TBWA, forming a single entity called eg+ worldwide.

The studio production teams from those agencies will now effectively live under one roof. The main New York offices, which officially launched Aug. 31, are located at 1285 Avenue of the Americas, which doubles as the headquarters of BBDO.



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