Why Media Agencies Have to Shed Tradition as Fast as Possible
Brand Marketing
Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those [...]
How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community
Brand Marketing
Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all.
MediaCom Promotes Jon Gittings to Run Strategy In Americas
Brand Marketing
MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network.
After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
Heineken Launches Global Search to Find a Second Media Agency
Brand Marketing
Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest [...]
This Shop Has a Creative Take on Media—It’s Not Just Following Trends
Brand Marketing
Specs Who (L. to r.) CEO Greg March, COO Lindsay Lustberg and chief creative strategist Todd Alchin What Creative media agency Where New York and Los Angeles