Why Media Agencies Have to Shed Tradition as Fast as Possible

They'll be vital in the post-digital world, but only by looking forward

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein advised, move forward.

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