Donald Trump Is Making Out With Ted Cruz on This Billboard Outside the GOP Convention
Creativity
All delegates, superdelegates, former college basketball coaches and garden variety political junkies attending next week's Republican National Convention will be greeted by an unusual and unavoidable sight: Sen. Ted Cruz [...]
As Other GOP Candidates Join Vine, Donald Trump Ignores His Big Advantage on the App
Performance Marketing
Sometime after last night's Republican debate for the presidential nomination, Jeb Bush and John Kasich joined the mobile video app Vine.
Shutdown Continues to Trash Political Party Brands
Brand Marketing
The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands.
GOP Votes to Punish NBC, CNN Over Hillary Clinton Programming
Brand Marketing
The Republican National Committee unanimously voted this morning not to partner with CNN and NBC News for any presidential debates during the 2016 election cycle, a rebuke of the networks’ plans [...]
Name the Event, and Some Marketer Will Be Ready to Exploit Social Media
Brand Marketing
During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed [...]
Here’s One Advertiser Who Swears Mobile Ads Work: Obama
Performance Marketing
President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operative