Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

Marketing takes a big leap thanks to Oreo’s genius blackout Twitter ad

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During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed promos—especially for those identified as Catholic—ascend into the social strata.

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