First-Party Data Will Be Increasingly Valuable to Marketers. Publishers Must Step Up.
It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for [...]
Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York
Brand Marketing
SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA.
Can Sean ‘Diddy’ Combs Revive the Music-Video Network?
The revolution is now being televised.
Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’
Performance Marketing
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t
Xbox Spins New Web Reality Show
Performance Marketing
Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more [...]