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The revolution is now being televised.
Years after Fuse rebranded and MTV stopped playing music videos, hip-hop and fashion mogul Sean “Diddy” Combs is looking to revive the business model. Earlier this week, Diddy launched his new cable network, Revolt TV, an ad-supported venture targeting the highly sought-after and elusive 18-34 demo. But can a channel predicated on delivering music videos compete with VOD services like YouTube and Vevo?
Revolt executives maintain that the network aspires to greater heights than merely serving up videos.
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