The 4 Types of Dads Marketers Need to Know This Father’s Day
Brand Marketing
Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, [...]
Masculinity Gets a Modern Makeover in Getty Images’ Newest Stock Art Collection
Brand Marketing
Stock photography is everywhere, and a lot of it reinforces traditional gender roles.
Johnsonville Imagines the Humor and Horror of Everything Becoming Bratwurst on Father’s Day
Brand Marketing
How do you create the perfect Father's Day? By turning everything around Dad into bratwurst. That's the lesson of Johnsonville's new "Bratfast in Bed" spots from Droga5. The ads debut [...]
Sarah Harbaugh and Jon Gruden Fight the Scourge of ‘Dad Pants’ for Dockers
Creativity
Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day.
4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns
Performance Marketing
Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel [...]
Dove’s New Ad Shows What Dads Really Do
Brand Marketing
Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling [...]