Sarah Harbaugh and Jon Gruden Fight the Scourge of ‘Dad Pants’ for Dockers

Jim's wife has seen enough

Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day. Former Tampa Bay Buccaneers head coach Jon Gruden gives a speech that is loaded to the gunwales with quotables ("You're just hired help paid in groin kicks!") to a room full of soon-to-be dads, while Sarah Harbaugh—wife of San Francisco 49ers coach Jim Harbaugh—tearfully warns men about the dangers of "dad pants."

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.