After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
This Adorable New Ad From IAMS Dog Food Is Guaranteed to Make You Cry
Brand Marketing
In 1999, IAMS released what the dog food maker calls its most effective spot—and what we call certainly its most blubber-worthy. "Casey" followed the story of a girl and her [...]
JWT’s Matt Eastwood Hates That Agencies Are So Down on Each Other
Brand Marketing
Photo: Alfred Maskeroni
A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments
Creativity
If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a [...]
Sept. 11 Will Never Be Forgotten for This Dance Troupe
Brand Marketing
Production: Gold The New York City Ballet was in Parma, Italy, when the news arrived on Sept. 11, 2001, that the Twin Towers had been attacked. Heartbroken and almost 4,000 [...]
How Between Two Ferns Landed Obama
Brand Marketing
The Originator Award Programming – Gold Rumpled comedian turned movie star Zach Galifianakis couldn’t believe his good fortune—seriously, he couldn’t grasp it. After being ushered through the White House gates [...]