How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing
Brand Marketing
Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in [...]
Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure
Creativity
In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of [...]
Are Brands Better Than Sex?
Brand Marketing
Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex.
BMW Moves Into Zipcar’s Territory
Brand Marketing
To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are [...]
Study Shows Car Ownership Still a Major Priority
Performance Marketing
It must be the call of the open road. In spite of the growing popularity of vehicle-sharing services like Zipcar, almost everyone surveyed by MRY in its latest auto brands [...]
Maaco Calls Twitter Sales Program ‘Game-Changer’
Performance Marketing
Maaco, the collision repair and auto painting chain, offers some perspective to brands looking to monetize their Twitter presences. And it perhaps supplies traditional companies—that yet have taken social media [...]