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In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of the Toyota Yaris Hybrid.
The playlist, which is an almost-impressive living monument to awful pop songs, was made by changing the street names in Prague's town center to song titles, and then connecting the Yaris' stereo to a GPS system that triggered a new song every time the driver turned onto a different street.
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