Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure

Lots of enthusiastic, off-key singing

A man sings while driving a car.

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of the Toyota Yaris Hybrid.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.