These Eerily Lifelike Crash Test Dummies Aren't Quite What They Seem

Acura humanizes its commitment to safety

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Acura puts a fresh, unsettling spin on the crash-test-dummy concept in "The Test," an unorthodox but riveting minute-long film by Mullen Lowe that touts the automaker's safety record.

Set in an eerie crash-testing lab with ominous ambient tones playing in the background, the spot opens with a technician wheeling four life-like figures toward an Acura MDX. At first, as he hefts them into the vehicle and carefully poses their limbs and heads, they appear to be incredibly lifelike crash test dummies.



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