Brands Cannot Be Silent and Ignore Injustice
Performance Marketing
While some brands may be reluctant to enter political discussions, the state of race, racial violence, and police brutality in America is more than politics. And your consumers and employees [...]
Reputational Risks Brands Face in 2020 and What to Do About Them
Performance Marketing
The CMO Council touched on many of the reputational risks that marketers need to have on their radar in 2020 and beyond. Below are five brand risks that I believe [...]
Why Influencer Marketing Is Going From Fad to Marketing Trend
Performance Marketing
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic. A confluence of factors are driving influencer marketing, including [...]
Why Pulling Out of Amazon Is the Smartest Decision for Your Brand
Performance Marketing
Nike announced that as part of the company’s focus on elevating consumer experiences through more direct, personal relationships, it will stop selling its merchandise directly to Amazon.com. Here’s why Nike [...]
An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?
Performance Marketing
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”? The CEO of Instagram, Adam Mosseri, stated in the announcement that the [...]
Do Marketing Influencers Really Influence? Or Do Brands?
Performance Marketing
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new. We marketers have been “influencing the influencers” [...]