Dads Play Barbie With Their Daughters in the Doll’s Latest Charming Effort to Modernize
Creativity
Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling [...]
Brands Are Throwing Out Gender Norms to Reflect a More Fluid World
Brand Marketing
James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy.
Adweek Announces Winners of the 2016 Brand Genius Awards
Brand Marketing
Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, [...]
Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective
Brand Marketing
I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original [...]
Why Brands From Barbie to Uber Are So Hot on Chatbots
Performance Marketing
Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence.
Zoolander Crashes Barbie’s Instagram and Teaches Her How to Do the Blue Steel
Creativity
And the Blue Steel delights just keep on coming. Following a Fiat appearance, a bespoke perfume ad campaign and a stunning promotional debut for Zoolander No. 2 on Valentino's catwalk, Derek Zoolander—played [...]