This Global Brand Chief Made an Iconic Doll Relevant Again for a New Generation of Girls

Adweek’s 2016 Brand Genius winner for toys


Barbie made her first public appearance at the Toy Fair in New York on March 9, 1959. She was tall, blonde and slender, and soon became one of most successful toys Mattel ever produced.

But that was a long time ago. By 2012, Barbie, for years the best-selling doll in America, was in trouble. Search any parenting blog and you're likely to come across reasons why the doll had fallen out of favor, but the main issues were body image and race.

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