This Global Brand Chief Made an Iconic Doll Relevant Again for a New Generation of Girls

Adweek’s 2016 Brand Genius winner for toys

Barbie made her first public appearance at the Toy Fair in New York on March 9, 1959. She was tall, blonde and slender, and soon became one of most successful toys Mattel ever produced.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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