How Mobile Ads Found 53,000 Uninsured Leads for Healthcare Provider
Performance Marketing
Nonprofits and health insurance companies rarely reveal their marketing strategies.
Obamacare Provider’s $1.2M Effort Focuses on Social and Local Ads
Performance Marketing
The federal government may be shut down for the time being, but insurance providers planning to utilize
Welcome to the New Face of Big Pharma
Brand Marketing
Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the [...]
Analyst: Affordable Care Just Created a Huge Ad Category
It's official: the Affordable Care Act (or Obamacare, depending where you sit on the political spectrum) has been upheld by the Supreme Court as of this morning.
Analyst: Healthcare Could Quickly Turn Into a Billion-Dollar Ad Category
Pivotal Research senior analyst Brian Wieser said today that he sees health insurance becoming a huge advertising category in the next year if the Supreme Court upholds President Obama's Affordable [...]