Convergent TV

Magna Global Eyes 6% Rise in U.S. Media Sales

World Cup, political spend will give TV a shot in the arm

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By Anthony Crupi

April 25, 2014

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion.

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Anthony Crupi

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