Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers

Brand messages have flip-flopped

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An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy, healthy life in the place they love best—rather than a nursing home.

But the commercial, which was created by the agency DeVito/Verdi, isn’t promoting a medical facility. Rather, it's for the Massachusetts insurance company Fallon Health.

Fallon is one of several insurance companies that have crossed over into providing healthcare services.

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