Yelp is diving deeper into the ad business game, launching Local Co-Branded Showcase Ads. This new ad unit provides national brands with an avenue to showcase their small business partners by putting them and their products or services in front of Yelp’s high-intent audiences.
Local Co-Branded Showcase Ads give brands the ability to amplify consumer discovery of their products and local business partners. This can be done through engaging photo or video ads in contextually relevant searches within Yelp.
Yelp teamed up with Pepsi and Bilt during the piloting phase of the ad product.
For Pepsi, its “Local Eats” ad campaign seamlessly appeared in real-time during Yelp searches as customized ads, co-branded with relevant local restaurant partners.
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