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Yelp kicked off its first ad campaign since 2016 Thursday, Turn the Tables, aimed at celebrating the innovation and creativity of the restaurant community and highlighting both unique stories of local restaurateurs and the use of products and features on the business directory and crowdsourced review forum geared toward that sector.
Turn the Tables will run throughout the year on content, direct mail, display, paid search, paid social, podcasts, streaming video and Yelp’s owned channels, with plans to add in-person activations and out-of-home later this year.