Verizon Media is expanding its long-standing ad sales arrangement with Microsoft as the telecom giant’s ad-tech unit looks to solidify its footing in the marketplace.
The telecom’s supply-side platform now represents display inventory for MSN and Outlook, adding to the video, search, native and Xbox inventory the ad-tech unit sells on behalf of Microsoft.
After years of integrations, leadership changes and rebranding following the $4.8 billion acquisition of Yahoo in 2016, Verizon Media is establishing its ad-tech business as a scaled, viable offering in a marketplace that’s otherwise dominated by Google, Facebook, Amazon and The Trade Desk.
“It’s been a growth line,” Iván Markman, Verizon Media’s chief business officer, said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in