Verizon Media Expands DSP to Include Omnichannel Inventory

Buyers can do more with less

The move has been made to ease the pains caused by fragmentation. Verizon Media

Verizon Media has expanded the capacity of its demand-side platform (DSP) to now offer premium native ad inventory with targeting and measurement services from within a single unit.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.