Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain.
According to court documents unsealed this week, the recently IPO’d ride-booking company is suing five mobile ad-tech companies—along with roughly 100 unnamed third parties that they worked with—in addition to its agency partner.
This update alleges that the additional companies were collectively paid $70 million to buy out ad space for Uber that turned out, upon review, to be inventory that was “nonexistent, non-viewable, or fraudulent” and purchased deliberately.
