TripleLift, one of the leading lights of independent ad tech, has confirmed to Adweek that it shed 7% of its global headcount earlier today. The reduction in staffing was also accompanied by an unspecified number of furloughs.
News of the cutbacks emerged following a virtual all-hands where leadership informed attendees of the reduction in headcount, saying it was necessary as the company braced for an austere quarter. Advertisers across multiple industry verticals are pressing pause on campaigns, sending revenue projections plunging.
According

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