Programmatic

This French Startup Says No to American VC but Yes to French Public Money

Launchmetrics raises $50 million from Bpifrance

Launchmetrics is a French-American marketing platform serving the fashion, luxury and cosmetics industries.Launchmetrics
Headshot of Alexis Chemblette
By Alexis Chemblette

November 21, 2018

When it comes to growth funding, the difference between Europe and America comes in sharp relief.

Headshot of Alexis Chemblette

Alexis Chemblette

Alexis Chemblette is a Brooklyn-based reporter and contributor to Adweek.

Recommended articles
Related Articles

Shattered glass with padlock icon and national flag.

Voice

Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It

By Matt Voda

Programmatic

AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit

By Ronan Shields

Programmatic

This French Startup Says No to American VC but Yes to French Public Money

By Alexis Chemblette

Programmatic

The Trade Desk Rolls Out Its Unified ID to Take on the Walled Gardens

By Ronan Shields

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform